From a new house in Vila Leopoldina, in São Paulo, the QuintoAndar announced this Thursday (18) that it will invest R$2 billion over the next two years to redesign its products with a focus on artificial intelligence. Among the planned initiatives are the improvement of virtual assistants to accompany the customer from the search to the closing of the deal, automated service, personalized recommendation tools for purchasing and renting properties and solutions that help to define more accurate prices for properties.
According to Gabriel Braga, CEO and co-founder of the company, the billions disbursed will also be used to redesign its applications with AI at the center of the experience, allowing continuous interactions between different channels, such as app, WhatsApp and telephone, in addition to using technology to support credit analysis and after-sales processes.
Profitable since 2021, the QuintoAndar reached unicorn status in 2019. The company is currently valued at around $5 billion.
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Despite the advancement of automation, the CEO stated that technology will not replace real estate agents. “It will boost much more than it will replace,” he said during a press conference.
Gabriel also highlighted that AI will also play an important role in expanding the potential market for QuintoAndar. According to him, the technology will allow the platform to better serve consumer profiles that currently encounter barriers in traditional digital solutions, especially people less familiar with online applications and processes. The idea is to offer a more natural experience, based on text, audio or telephone conversations, reducing the complexity of searching for a property.
Another focus of the company will be to increase the liquidity of the real estate market through artificial intelligence. The technology should help owners define prices that are more in line with market reality, in addition to connecting buyers, tenants and advertisers more efficiently. “Our AI can now talk to this owner, understand where he is, why he wants to sell and how quickly he wants to sell”, explained the CEO.
Although the investment is strongly associated with the end consumer’s experience, Gabriel stated that the strategy also involves strengthening the relationship with real estate agencies and partner brokers. According to him, the real estate market is still highly fragmented and there is a large volume of properties and transactions that remain outside digital platforms.
In this scenario, collaboration with local real estate agencies is seen as a way to expand the available offer and increase the liquidity of the company’s marketplace. “When we come together and work in collaboration and partnership with local players, everyone wins”, he argued.
Also according to Gabriel, the partners complement the property portfolio available on the platform and help attract demand that traditionally occurs outside the digital environment. On the other hand, they now have access to the technological infrastructure of the QuintoAndarincluding tools based on artificial intelligence that promise to automate operational tasks, improve customer monitoring and increase broker productivity.
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