Located in Times Square, the official store brings together souvenirs, uniforms and the World Cup ball
FIFA maintains units of the Fifa World Cup 2026 Store in New York, an official store dedicated to serving fans during the . Located in high-traffic areas, such as Times Square and Rockefeller Plaza, in Manhattan, the stores offer exclusive official products, including t-shirts, souvenirs, collectibles and the .
Brazilians who visited the Times Square unit on Thursday (June 18, 2026), the day before the Brazilian team’s second game, did not find the one produced by Nike for sale. Uniforms from other teams, such as Germany, were sold for US$100. Without considering taxes, the value is equivalent to around R$520, based on the closing exchange rate of the dollar on Thursday (June 18, 2026), of R$5.19.
One of the most expensive items in the store was the official World Cup ball, the Trionda, sold for US$170 (about R$880). At Adidas, ball models cost from R$99 to R$999, as Poder360 found.
Here are the prices of other official products:
- caps and hats: de US$ 35 a US$ 78 (R$ 180 a R$ 400);
- pins and pins: de US$ 15 a US$ 25 (R$ 78 a R$ 130);
- scarf: US$ 35 (R$ 180);
- fanny pack: US$ 50 (R$ 260);
- thermos bottle: US$ 40 (R$ 200);
- t-shirts: US$ 40 (R$ 200);
- shirts: US$ 170 (R$ 880);
- posters: US$ 20 (R$ 100).
WORLD CUP
The World Cup is a competition organized by FIFA and held every 4 years. The teams guarantee their place through qualifiers played in their respective confederations.
In the case of Brazil, it is up to the CBF to define the technical committee and the players selected to be part of the team that competes in the tournament.
The Brazilian government does not participate in choosing the squad or the technical committee of the team. The definition of the country’s representatives in the competition is the responsibility of the CBF.
