Several of us at least once in a while enjoy a cup of refreshing Coca-Cola. This brand is one of the best known in the world, not only for the excellent taste of its products, but also thanks to the iconic logo. However, it turned out that it hides a much deeper idea than it seems at first sight. , Expert Richard Lau revealed a secret message in the Coca-Cola logo that many people did not know at all.
- Expert Richard Lau revealed the secret meaning of the Coca-Cola logo.
- He explained that one of the letters is to create a smile.
- This hidden element is intended to create a positive connection between brand and consumers.
Coca-Cola regularly launches new recipes and variations of its iconic products, but its logo remains the same for decades. “Businesses cannot overlook the benefits that the great logo brings. It creates The connection between the company and the potential customers who make the brand easier to remember“said Richard Lau, President of Logo.com.
Although it may seem that there is not much hidden in the relatively simple Coca-Cola logo, the expert disagrees with this view. He pointed to the hidden detail you can find in the second large “C”.
Indicated that the spread end of the letter is to symbolize a smile that reflects the emphasis of society on happiness and joy. “Although this inconspicuous element may remain unnoticed, In consumers’s minds creates positive associations with a brand“the expert explained.
There is a hidden meaning in the Coca-Cola logo. (illustration photo)
Source:
stock
As for the history of its creation, Coca-Cola on its own website provides accurate information about its development over decades. Dr. John S. Pemberton improved the recipe of this iconic drink in May 1886, who worked as a pharmacist in Atlanta, Georgia, USA.
He combined carbonated water with its own syrup, creating a drink that many described as “delicious and refreshing”. “Dr. Pemberton carried a pitcher with a new product on the street to the pharmacy in Atlanta. There people tasted him and gave him good feedback. Later he started selling it for five cents per cup,”.
The name “Coca-Cola” was designed by Pemberton’s accountant Frank M. Robinson. His inspiration was the belief that two letters C would look good on advertising. This strategy also worked great for French designer Coco Chanel, who founded its own fashion empire in 1910.
Robinson tried to create the name of the company Scripture Spencer, which was a well -known style at that time. By the end of the 60s, several logs were created, which tried to redesign the brand. In 1969 a version was created that is still used today.
