For many, food influencers have now become the contact point in terms of restaurant tips and trends. On social media, they talk about new openings and the best burgers of the city and thus also compete with classic restaurant criticism. At the AFBA, the Austrian Foodblog Award, content creators are also awarded. Kevin Ilse and Andreas Frießnegg say that they wanted to expand the community and get the “Digital Foodies” on board. The two took over the management of Alexandra Palla award and re -established. In the interview, they talk about the relevance of influencers, successful food content and which trends are sustainable.
