For the mystery-loving Swifties, as Taylor Swift’s fanbase is called, the release of the new album was both joy and annoyance. As part of the promotion for the release of The Life of a Showgirl A scavenger hunt was organized in which fans used a hidden QR code to find a puzzle made up of video clips (code word: “You must remember everything. But mostly this: The crowd is your king.”) and then to a digital door. If you clicked on it twelve times, you would be redirected to a music video from the new album.
