The value of rural land in Brazil presented strong increase between 2022 and 2024, with prices ranging from R$50,000 per hectare to more than R$250,000, depending on the region. The data appears in the 2025 Land Market Atlas, a study that details price dynamics and confirms the continued appreciation of the Brazilian land market.
O average value of rural land in Brazil was R$ 22,951.94 per hectare in 2024, an increase of 28.36% over the previous study, from 2022. Land for livestock raised gains of 31.24% in two years. Those used in agricultural activities grew by 12%.
Prepared by the National Institute of Colonization and Agrarian Reform (Incra), the Atlas consolidates information from 245 Regional Land Markets (MRTs) across the country. For each market, minimum, average and maximum values per hectare are presented, considering the Bare Land Value (VTN) — without improvements — and the Total Property Value (VTI), which includes infrastructure, buildings and productive improvements.
Regions with intensive agriculture, good logistics and strong insertion in consumer markets concentrate the highest values per hectare. Areas with environmental restrictions, less economic dynamism or low production density have significantly lower prices.
Most valued regions
The South region leads the national price ranking. In the states of Paraná, Santa Catarina and parts of Rio Grande do Sul, the highest average values per hectare were recorded among the large Brazilian regions. In the South region the value per hectare reaches R$112,040.
In the Southeast, especially in São Paulo and Minas Gerais, high land values reflect the proximity to industrial and logistics hubs, the high productive capacity of the soil and the dispute between rural use and urban expansion. In peri-urban areas, this real estate pressure significantly increases the price per hectare. With this, in Southeast the value of the hectare reached R$ 100,820 per hectare
The Central-West, with emphasis on Mato Grosso and Goiás, maintains a trajectory of continuous appreciation. Although average prices are still below those practiced in the South and Southeast, the Atlas points out that, in consolidated agribusiness hubs, the values per hectare are already close to the levels observed in the most expensive regions of the country.
Mato Grosso presents strong continuous appreciation, driven by the dynamism of agriculture and the growing demand from national and foreign investors. Already consolidated areas (such as the region of Sorriso, Primavera do Leste, Rondonópolis) reach high values, close to those practiced in states in the South and Southeast. Agricultural frontier regions (such as the northwest of the state, in the area of deforestation) still have lower prices, but with expectations of future appreciation.
Agricultural frontiers
The areas that make up Matopiba — Maranhão, Tocantins, Piauí and Bahia — also record an increase in land prices, driven by the expansion of mechanized agriculture and investments in infrastructure. In specific markets, especially in Tocantins, values per hectare have already reached significant levels.
Despite the appreciation observed in specific areas, the North and Northeast regions still have average values lower than the national average. The Atlas, however, points to an upward trend in regions that have been receiving productive investments and logistical improvements.
