The Med+ Group, leader in Brazil in urgent and emergency services, reinforced its commitment to internationalization and announced investments of R$62 million to consolidate its presence in Portugal and take the first steps towards expansion in Europe. The goal of the company, which earns around R$2 billion annually, is to become the first Brazilian multinational specialized in urgency and emergencies.
According to the company, the strategy with the new contribution of resources foresees the installation of coordination centers, training of local teams, integration with hospital networks and regulatory adaptation to ensure adherence to European requirements.
In a statement, Victor Reis, president of Grupo Med+, says that the objective is to bring to the European continent a model designed to reduce emergency response times, standardize protocols and guarantee continuous care from the first contact until the patient’s stabilization.
“Med+’s international expansion reflects the maturity of our model and the concrete need for more agile solutions in emergencies. We want to deliver speed, quality and safety in markets that face challenges similar to those we learned to solve in Brazil”, he states.
In addition to acting in urgency and emergencies, the company plans to advance in complementary primary health services – taking advantage of the efforts of the Portuguese National Health Service to expand access and quality of care.
On this complementary health front, the plan includes investment in clinical infrastructure, management technology, protocols compatible with European standards and hiring of Portuguese professionals, reinforcing the commitment to institutional integration and generation of local jobs.
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Med+ calculates that the global market for urgent and emergency medical services is expected to reach US$41.6 billion by 2034, driven by annual growth of 6.2% and increasing pressure on public health systems.
And Europe is consolidating itself as one of the most dynamic hubs of this expansion, driven by the need to incorporate technology and increase the efficiency of clinical care. Therefore, the environment favors operators with mastery of high-performance processes and advanced protocols tested in emerging markets.
Portugal is among the countries that direct the most resources to the segment. The annual budget of the Unified Health System exceeds R$15 billion, prioritizing the modernization of the network.
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“Portugal has an internationally respected health system. Our operations are born with the commitment to add operational capacity and expertise in urgency and care management, increasing efficiency, integration and access”, says Bruna Reis, CEO of Med+.
After consolidation in Portuguese territory, the company’s strategy envisages expansion to other markets on the continent, with Spain emerging as the next natural destination – due to regulatory similarity and the growing demand for rapid response healthcare solutions.
