They live in a world of beige tones. Alyssa Sheil and Sydney Nicole Gifford wear knitted sweaters in muted colors; they have set themselves up between cream-colored sofas and pampas grass fronds. They earn money by staging their clean living environment. Both content creators are paid by Amazon to promote products in style – from scented candles to handbags. If one of these products is purchased from the retailer, the influencers receive a portion of the sales.
