Bad Bunny in Lisbon, 2026 World Cup in America. 21% turn to long-term savings or even an emergency fund.
The cheapest tickets cost 70 euros, the most expensive ones reached 545 euros – a year before the first show at Estádio da Luz.
Closer to the event, the prices were different: the cheapest went up to R$80, the most expensive was almost 600 euros.
Even with these values, last week’s two concerts they ran out. Around 120 thousand people (many came from other countries, by the way) paid these amounts to see a concert.
Business owners in Lisbon are grateful: revenue rose 8% on the days of the shows and transactions increased 12%, according to data from UNICRE – a financial credit institution.
And now comes the World Cup 2026 of football.
A new study by eDreams places the Portuguese at the top of the populations (among the countries studied) that are more available to travel to another continentto watch a sporting event live.
This is the case: the 2026 World Cup will be in the USA, Canada and Mexico. All games in America, therefore.
More than a third of Portuguese (34%) I would travel to another continent to watch sport. 23% would travel to other European countries.
The most young people (18-24 years old) and those men are the two groups that would make longer trips to attend sporting events.
Unsurprisingly, the soccer leads in sports preferences, with 74% – again, it is the highest percentage among all countries included in the study. Then come the Olympic Games (30%), motor sports such as Formula 1 and MotoGP (20%), tennis (14%) and basketball (9%).
Most Portuguese travelers don’t go to a sporting event just to watch the game: 81% add, at most, 4 days on the trip to discover the destination. Only 4% return on the day of the event.
The passion for football is so great that a third of those interviewed short expenses for meals away from home, subscriptions to streaming or buying clothes, to have more money to go to the game or tournament.
21% resort to long-term savings or even an emergency fund.
Almost half of Portuguese people (46%) consider it acceptable to make an investment at the level of a complete summer vacationwith flights and hotel included.
Tickets for the 2026 World Cup are now available, with games worth thousands of euros. Even so, at least the Portuguese were in the top-10 of those looking for more tickets to the tournament.
According to the study by IPAM – Portuguese Institute of Marketing Administration, this World Cup could generate an economic impact of up to 945 million euros in Portugal, depending on how far the team will go.
Nuno Teixeira da Silva, ZAP //
