Cocktail inspired by the US Open costs R$141.20 and is sold during the tournament held in California
The organizers of the tennis tournament, held in California (USA), launched an original cocktail that went viral on social media. Called , the drink costs US$27 (R$141.2, the dollar quoted at R$5.23) and is made with a tequila base with pineapple slices cut into the shape of tennis balls.
The drink was inspired by the cocktail that became a symbol of and generates millions of dollars in sales during the Grand Slam held in New York.
It has a greenish color and is served in a themed cup that bears the names of champions from previous editions of the tournament. The Indian Wells organization started selling the drink from the 2025 edition onwards.
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In addition to the new cocktail, the tournament also offers other options on the menu, such as “La Piña Picante”, prepared with jalapeño pepper, and “The Fritz”, a reinterpretation of the traditional Aperol Spritz.
The success of themed drinks at sporting events gained prominence with the US Open. In 2024, the tournament earned US$12.8 million from the sale of the “Honey Deuce”. The amount was more than double the prize paid to the singles champions, who received US$5 million each.
