The total number of visitors in 2024 will not even reach half of the values recorded before the pandemic. There are two main reasons that lead to this loss of activity.
Cuba is facing a serious crisis in the tourism sector: the total number of visitors this year does not reach half of the figures recorded before the pandemic. The island is not being attractive due to power outages and a strong perception of insecurity.
This year, the island received 2.2 million international visitors, one million less than the target set by the .
National power cuts are one of the factors that justify this decrease in demand. They have been caused by hurricanes and worsened by failures in the country’s aging energy infrastructure.
Financial problems, US sanctions and the perception of insecurity are also contributing to the loss of attractiveness.
For decades, Cuba, an island governed by communists, attracted the curiosity of visitors because it is a country that seems to have stopped in time, a fact visible in the cars from the 1950s still in circulation.
The Cuban government admits that the crisis is likely to continue. Another year of economic difficulties and uncertainty is ahead, also given what the relationship with the new Trump Administration will be like in the United States.
