the writer (Avante) already has a marketer.
The person responsible for communication will be Sergio Lima, who also collaborated in Jair Bolsonaro’s campaigns.
He was also part of the team that tried to create the Aliança Pelo Brasil party in 2019, sponsored by the then president, but the project did not go ahead due to lack of signatures. He also worked on campaigns for other parties.
From now on, Lima should start producing material for social media, as part of the pre-campaign.
The initial focus will be to introduce the writer to a wider audience than their usual readers. His large reach on social media profiles is considered a good starting point for a campaign. On Instagram alone, the best-selling self-help author has more than 8 million followers.
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