H&M announced the opening of its first store in Argentina in 2027, continuing the Swedish retailer’s expansion plan in Latin America. The operation will be carried out in partnership with franchisee Hola Moda, the company said in a statement released on April 24, 2026.
The brand opened its first unit in Latin America in 2012, in Mexico. Currently, H&M is also present in Brazil, El Salvador, Peru, Uruguay, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Panama and Venezuela. The company also plans to open its first store in Paraguay by the end of 2026.
In the statement, the CEO of the H&M Group, Daniel Ervér, stated that the arrival in Argentina represents “a very exciting step” for the company.
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“We are pleased to announce our continued expansion in Latin America with the opening of our first store in Argentina in 2027. This is a very exciting step and we look forward to making H&M and our concept of fashion and quality at the best price, in a sustainable way, accessible to many customers in the country”, said the executive.
The announcement was also celebrated by the Minister of Deregulation and Transformation of the State of Argentina, Federico Sturzenegger. In a publication on the social network X on May 15, the minister stated that the arrival of the retailer reinforces the effects of the economic reforms implemented in the country.
“Once Argentines see that they can buy cheap clothes in their own country, the possibility of reversing the reforms becomes almost impossible. Therefore, this is news of great transcendence,” wrote Sturzenegger.
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